Tuesday, September 05, 2006

Lo Que la Calle Esperaba

This is one of my favorite artists. I first heard him on a bootleg compilation CD dissin' Tego Calderon. Since then I have downloaded numerous songs of his and followed his career on the internet. Among his claims is that the industry is blocking latino hip-hop from getting on the radio.

In Los Angeles, there is a radio station called Latino 96.3 that plays reggaeton and some hip-hop. However, the problem with this radio station is the same as with most commercial radio stations. They play the same 40 songs over and over again. So very little of what is played on Los Angeles' airwaves is Latino hip-hop.

Considering the millions of Spanish speaking youth that reside in the metropolis, one would imagine that the market would support far more. Will Latino 96.3 or another station play Temperamento?

For now Temperamento's album doesn't have distribution. His fans will have to wait. He has promised a classic. The gatekeepers of the industry do not recognize the market that cultural evolution, or as I prefer to think, cultural revolution is creating. On the other hand, the digital revolution gives independent artists new opportunities and risks. I hope that he finds the solution to put the music of Cadena Perpetua in the ear drums of his fans, and increase the irrelevance of corporate behemoths, unless of course, they embrace the reality from which we come and is the source of our cultural expressions.

"Hardcore hip-hop en espanol que para siempre viva."-Wille Sante


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